Verify with Your Lender

If you have a mortgage with an escrow account to pay your property taxes and insurance, you expect the company servicing your loan to pay this year’s taxes this year so that you can deduct them on your 2014 income tax return.  After all, your monthly payment includes 1/12 the annual amount so there will be money available for them to be paid on time.

IRS requires that expenses must actually be paid in the year that a deduction is to be taken.

The predicament occurs when you’ve made your payments but the mortgage company didn’t pay the taxing authority in the tax year they were due.  If they paid your 2014 taxes in January of 2015, they wouldn’t be deductible for you until you file your 2015 income tax return.

Verify with your lender after you make the December payment that they did indeed pay your property taxes.  The question for your lender’s customer service is: "Have you or will you pay the 2014 property taxes this year so I’m eligible to deduct them on my 2014 income tax return?”

Annual Maintenance

A common expectation of homeowners is to want the components and systems in their home to work when they need them. Periodic maintenance is just as important as having a trusted service provider to make necessary repairs.

Victims of Murphy’s Law can attest that their air conditioner goes out on the hottest day of the year or the water heater fails when you have out of town visitors.

If the convenience of having things work doesn’t justify maintaining your home’s systems, consider that it can be less expensive than the results of neglect causing repairs or replacement.

• Replace burned-out, dim or missing bulbs in light fixtures and lamps. Consider switching to LED bulbs.
• Dryer exhaust vents build up lint even though you may be cleaning the filter regularly.
• Fire extinguishers need to be recharged or replaced after expiration date.
• Establish a recurring appointment on your calendar to change filters in your HVAC.
• Replace missing or damaged caulk around sinks, bathtubs, showers, windows and other areas.
• Clean gutters.
• Schedule an inspection with a pest control a minimum of once a year unless you have a service contract.
• Schedule a chimney cleaning prior to using the fireplace for the first time in the season.
• Keep all tree branches and shrubs trimmed away from the home.
• Pressure wash exterior, deck, patio, sidewalks and driveway.
• Keep levels of insulation in the attic above your ceiling joists.
• Check appliances with water lines for leaks or worn hoses.
  • ice maker  • washing machine   • dishwasher   • others
• Test all GFI breakers and reset.
• Inspect all electrical outlets for broken receptacles, fire hazards or loose fitting plugs.
• Have furnace and air conditioner serviced annually.
• Test smoke and carbon monoxide detectors and change batteries.

The early fall is a great time to take care of these items before the weather becomes harsh.

Money Down the Drain

Private mortgage insurance is necessary for buyers who don’t have or choose not to put 20% or more down payment when they purchase a home.  It is required for high loan-to-value mortgages and it provides an opportunity for many people to get into a home who otherwise would not be able.

The problem is that it is expensive and a homeowner’s goal should be to eliminate it as soon as possible to lower their monthly payment and avoid putting good money down the drain.

FHA loans made after 6/1/13 that have 90% or higher loan-to-value at time of purchase have mortgage insurance premium for the life of the loan.   FHA loans made prior to 6/1/13, can have the MIP removed after five years and if the unpaid balance is 78% or less than the original loan-to-value.

VA loans do not require mortgage insurance.

Conventional loans, in most cases, with higher than 80% loan-to-value require mortgage insurance.  The cost of that insurance varies but with a $250,000 mortgage, it could easily be between $100 and $200 a month.

Your monthly mortgage statement should itemize what your monthly fee is for the mortgage insurance.   Unlike interest that is deductible, most homeowners are not able to deduct mortgage insurance premiums.

If you plan to remain in the home or to stay there for a considerable number of years, the solution may be to refinance the home.   If the home has increased since it was purchased, the loan-to-value at its new appraised value may not require PMI.  You might even be fortunate enough to obtain a lower rate than you currently have.

The Reason They're Called Benefits

The Veterans Administration guarantees home loans for eligible veterans.  It is considered an attractive loan because the veteran can purchase the home with no down payment up to specific loan limits and no mortgage insurance. This makes the monthly payment considerably lower.

Let’s assume a buyer wants to purchase a $200,000 home and can get a 4.5% interest mortgage for 30 years.

A FHA loan would require a $7,000 down payment plus $3,377.50 in up-front MIP which can be rolled into the mortgage. The monthly mortgage insurance premium would be $221 per month for a total payment of $1,215.94.

The VA loan doesn’t require a down payment. There is a 2.15% VA funding fee that can be rolled into the mortgage which would make the principal and interest payment on $204,300 much less at $1,035.16.

The revised loan limits for 2014 are published by VA and can change each year especially based on high-cost areas. However, a lender can allow a home purchase in excess of these amounts with a 25% down payment on the amount above the limit.

If a purchaser wants to buy a $600,000 home in an area where the VA limit is $417,000, the lender could require a $45,750 down payment and make a $554,250 mortgage. In this example, the purchaser is able to get in for less than 10% down payment and no mortgage insurance.

Veterans with the available funds for a down payment should compare all loan products to consider which will provide the lowest cost of housing. A skilled real estate professional and a trusted mortgage advisor can be valuable resources.

Indecision Costs

More money has been lost to indecision than was ever lost to making the wrong decision.  The economy and the housing market have caused some people to take a “wait and see” position that could cost them in lost opportunities as well as almost certain higher costs in the future.

To illustrate what the opportunity cost might be, let’s compare what the value of the down payment two years from now would be if it was invested in a certificate of deposit, the stock market or used to purchase a home today.

A 3.5% down payment on a $175,000 home is $6,125.00.  If it was invested in a CD that would earn 2%, a person would have $6,372 in two years.  The earnings would be taxed as ordinary income tax rates.  It wouldn't earn much but it would be safe and secure.

The same amount would grow to $7,013 in the stock market if you picked the right stock or fund and it yielded 7%. The earnings would be taxed at the long term capital gains rate.  The return could be greater but so is the risk involved.

If this person were to purchase a home today that appreciated 2% in value over the next two years, the equity in the home would grow to $18,769 due to value going up and the unpaid balance going down.

 

 

 

 

 

 

 

 

The question, we all must ask ourselves is “where should our money be invested?”  Try Your Best Investment to see the difference it will make based on your price range, down payment and earning rate.

A Lower Payment is Your Choice

94% of purchasers last year opted for a fixed-rate mortgage at some of the lowest rates in home buying history.  Yet, some of them will pay more in interest than necessary based on the time they’ll own the home.

If a person only plans to be in the home a few years, the adjustable-rate can offer significant savings.

Not only is the interest rate on the adjustable-rate lower than the fixed in the initial period, amortization on a lower interest rate amortizes faster than a higher interest rate.

In the example shown below, a $200,000 mortgage for 30 years is compared using a 4.25% fixed-rate to a 3.25% 5/1 FHA adjustable rate.  The first five years of the ARM generates a $113.47 a month savings which accumulates to $6,808.20.  In addition, due to faster amortization on lower interest rate loans, the unpaid balance at the end of five years will be $3,001 lower on the ARM for a total savings of $9,801.

Assuming the adjustable-rate mortgage was to escalate the maximum allowed at each period, the breakeven would occur in 8 years and 6 months. If a person were to sell the home prior to this point, the ARM would provide a lower cost of housing for the homeowner.

For some people, the uncertainty of how the interest rate may change is not acceptable.  On the other hand, for the risk tolerant individual who may be more confident in financial matters or who may know when they’ll be moving next, the ARM can be a smart choice.

To make projections using your individual numbers, see the Adjustable Rate Comparison.

Who's Paying Your Mortgage?

As a homeowner, you obviously pay for your mortgage but as an investor, your tenant does.  Equity build-up is a significant benefit of mortgaged rental property.  As the investor collects rent and pays expenses, the principal amount of the loan is reduced which increases the equity in the property.  Over time, the tenant pays for the property to the benefit of the investor.

Equity build-up occurs with normal amortization as the loan is paid down.  It can be accelerated by making additional contributions to the principal each month along with the normal payment.  Some investors consider this a good use of the cash flows because interest rates on savings accounts and certificates of deposits are much lower than their mortgage rate.

In the example below, is a hypothetical rental with a purchase price of $125,000 with 80% loan-to-value mortgage at 4.5% for 30 years compared to a 3.5% for 15 years.  The acquisition costs were estimated at $3,000, the monthly rent is estimated at $1,250 and $4,800 for operating expenses. 

Notice that both properties have a positive cash flow before tax.  The cash on cash return is the revenue less expenses including debt service divided by the initial investment to acquire the property.  The 15 year mortgage will obviously have a smaller cash flow and lower cash on cash but the equity build-up is significantly higher.

If the goal of the investor is to pay off the property to provide the highest possible cash flow at a later date, a shorter term mortgage with a lower interest rate will help them achieve that.  A simple definition of an investment is to put away today so you’ll have more tomorrow.  Sacrificing cash flow now, during an investor’s earning years, is a reasonable expectation to provide more cash flow in the future when it might be needed more.

Contact me if you’d like to explore rental property opportunities.

Real Estate 411

When you’re buying or selling, the obvious source to get your real estate question answered is your agent but where do you go the rest of the time?  As a homeowner for many years to come, you’ll need reliable help and solid suggestions.

Our business goal is to have a select group of our friends and past customers who consider us their lifelong real estate professional. We want to earn that trusted position so they’ll enthusiastically refer their friends to us.  Our plan to achieve this is simply to help these people with all of their real estate needs not just when they buy or sell but for all the years in between.

Throughout the year, we offer reminders and suggestions by email and social media that benefit your homeowner experience.  When we find good articles to help you be a better homeowner, we’ll pass them along.  You’ll discover new ways to maintain your property, minimize expenses and manage debt and risk.

We want to be your “Go-To” person for everything to do with real estate.  If we don’t have the answer you need, we’ll point you in the right direction to find it.

We’re here for you and your friends…now and in the future.  Please let us know how we can help you.

Why Borrowers Pay Different Rates

Lenders, like any business, have to make a profit.  The cost of acquiring the funds, the operating costs to service and the expected profit margin are easily identified.  The variable in pricing is the type of mortgage and the credit worthiness of the borrower. 

A loan with a 3.5% down payment is riskier than a loan with 20% down payment.  If the lender has to take the property back to recover their expense, the margin is greater between what is owed and what the property is worth on an 80% mortgage. 

Credit scoring is a risk-based pricing method that allows a lender to be competitive in the market for the best loans from different borrower groups.  Individual lenders set their own levels for what they consider “A” credit which is reserved for the best rates.  If good credit is approximately 710 to 740, scores below that are considered higher risk and will have higher rates.

Risk must be assessed for both the borrower and the property that collateralizes the loan.  The borrower’s credit history and income stability are strongly evaluated by the lender but if a default should occur, the property must secure the loan to avoid a loss to the lender. 

The challenge for some buyers is they are unaware of what their credit score is and how it will affect the interest rate offered by the lender.  It is to the buyer’s advantage to be pre-approved by a reputable lender prior to starting the process of looking for a home.  In some cases, the lender can actually improve the borrower’s credit score to help them qualify for a lower interest rate.

Contact me for a recommendation of a trusted mortgage professional - monica.brewer@coldwellbanker.com

Don't Do It!

You’ve seen lists telling buyers what to do to find the right home but knowing what not to do can be just as important.  After finding the right home, negotiating a contract, making a loan application and inspections, buyers, understandably, start making plans to move and put their personal touches on the home.

In today’s tenuous lending environment, little things can derail the process which isn’t over until the papers are signed at settlement and funds distributed to the seller. Verifications are made by a lender at the beginning of the loan process to determine if the buyer qualifies for the mortgage. The verifications are usually done again just prior to the closing to determine if there have been any material changes to the borrower’s credit or income that might disqualify them.

Simply stated:

1. Don’t make any new major purchases that could affect your debt-to-income ratio
2. Don’t apply, co-sign or add any new credit
3. Don’t quit your job or change jobs
4. Don’t change banks
5. Don’t open new credit accounts
6. Don’t close or consolidate credit card accounts without advice from your lender
7. Don’t buy things for your new home until after you close
8. Don’t talk to the seller without your agent

Your real estate professional and lender are working together to get you into your new home. It’s understandable to be excited about one of the biggest decisions you’ll make and that you feel you need to be getting ready for the move.

Planning is smart but don’t do anything that would affect your credit or income while you’re waiting to sign the final papers at settlement.

Find the "Right" Agent Before the "Right" Home

It’s a common practice for buyers to make a list of what they want in a home during the search process and to explain it to their agent. However, maybe the first list they should make would have the skills they want their agent to have.

The Profile of Home Buyers and Sellers identifies what buyers want most from their agents and as you’d expect, help with finding the right home was ranked highest most often. While it is important, it may not be the most unique of the desired area of expertise.

Equally essential to the success of the transaction are the combination of help with price and terms negotiations and assistance with the paperwork, comparable sales, qualifying and financing.

To summarize the responses in the survey, Buyers want help from their agents with two things: to find the right home and to get it at the right price and terms. Some agents are actually better equipped with tools and acquired knowledge to assist buyers with financial advice and negotiations.

Since an owner’s cost of housing is dependent on the price paid for the home and financing, a real estate professional skilled in these specialized areas can be invaluable in finding the “right” home. An agent’s experience and connections to allied professionals and service providers is irreplaceable.

Ask the agent representing you to specifically list the tools and talent they have to address these areas.

Renters Want to Buy

Fannie Mae, in a recently released study, states that consumer attitudes continue to be favorable about homeownership, particularly with the younger generations, ages 18 to 34. Slightly over half of them think that owning makes more sense than renting when comparing the financial and lifestyle benefits.

90% of aspiring owners expect to purchase a home someday and slightly over half think they’ll do it within five years. The primary challenges are having sufficient savings and the difficulty of getting a mortgage today. Younger renters see renting as a temporary stepping stone toward homeownership.

Homeowners are far more likely than renters to be “very positive” about their housing experience. Some of the benefits identified are:

• Having control over what you do with your living space
• Having a sense of privacy and security
• Having a good place for your family or to raise your children
• Having the best investment plan
• Living in a nicer home
• Building up wealth
• Saving for retirement
• Living in a place where you and your family feel safe
• Feeling engaged in your community

To satisfy a buyer’s doubts about qualifying for a mortgage, make an appointment with a trusted mortgage professional. If you’d like a recommendation at no cost or obligation, please contact me at monica.brewer@coldwellbanker.com.  Check out this Rent vs. Own to see the real cost of owning a home.

For more information about the Fannie Mae survey in presentation form, Click Here.

 

More Expensive Than Expected

The 3.5% down payment on FHA loans could be more expensive for buyers than expected. Beginning April 1, 2013, the mortgage insurance premium will go up by .1% to 1.35% which may not even be noticeable to most would-be homeowners.

The staggering increase will occur on 6/3/2013 when FHA's policy on the duration of the required mortgage insurance will be increased for the life of the mortgage. It basically doubles the amount of total MIP if the loan is paid to term.

Example: Purchase Price $175,000 with 3.5% down payment at 4% mortgage rate on 30 year term
	Current	After 6/3/13
MIP duration	78% of original loan	Life of mortgage
Cumulative premium	$20,838.24	$42,447.93

Currently, the MIP is required for approximately 9 years 9 months with normal amortization. The new program would require the MIP for the life of the loan. In this example, the initial monthly MIP is $196.88 which decreases based on amortization.

There are buyers that qualify on income and credit who may not have the necessary additional down payment required for 80% and 90% conventional loans. The 3.5% FHA program has provided a great vehicle to get into a home with a minimum amount of cash.

For homeowners that expect to stay in their home for ten years or less, the new changes might not have much financial impact. Homeowners who expect to be in their home long term can refinance with a conventional loan without mortgage insurance once the equity has increased due to amortization and appreciation.

For buyers to avoid these increases, they will need to act now to get the FHA commitment issued prior to these change dates.

Before You Leave Home...

The last thing you want to do while you're on a trip is to worry about someone burglarizing your home. Use this checklist to add some peace of mind to your travel plans.

• Ask a trusted friend - to pick up your mail and newspaper and keep the yard free of trash and advertisements.
• Stop your mail but maybe not your newspaper - you can easily handle this online by going to the US Postal Service's Hold Mail Service. A recent story implicated an employee from a major newspaper who was passing customer hold requests to burglars.
• Don't post about your trip on Facebook and Twitter until you return - some burglars actually look for this type of announcement to schedule their activities.
• Do notify police and/or neighborhood watch - especially if you're going to be gone for more than just a few days. Let your monitoring service know when you'll be gone and if someone will be checking on your home for you.
• Light timers make it look like someone is home - use several set for different times to better simulate someone at home.
• Do unplug certain appliances - TVs, computers, toaster ovens that use electricity even when they're off and to protect them from power surges.
• Don't hide a key - burglars know exactly where to look for your key and it only takes them a moment to check under the mat, above the door, in the flower pot or in a fake rock.

These easy-to-handle suggestions may protect your belongings while you’re gone while adding a level of serenity to your trip.

What's It Going to Take?

How much evidence is needed to make a decision to get out of the rent race and become a homeowner?

Compare your rent with a mortgage payment on a similar size property. If you want a larger home than your current one, use the rent that property would require instead of what you're currently paying. If it's considerably cheaper, you may not need any further encouragement.

By the time you consider the principal reduction, appreciation and tax savings, your monthly cost of housing could be much less than the rent you're paying.

The principal reduction included in each payment is like a forced savings account that increases as your mortgage balance decreases. Your equity in the property will also grow due to appreciation. The equity is part of your net worth and an investment in your family's future.

The income tax savings can be an additional financial consideration if the combined interest and property taxes exceed the allowable standard deduction.

Trends are showing that both tenants and homeowners are staying in their homes longer. It's been said that whether you rent or own, you're paying for the home. Do you really want to buy the home for your landlord? Check out your numbers on a Rent vs. Own.

Selecting the Right Color

Have you ever picked a color from the myriad of paint samples available, put it on the wall and decided that it was all wrong? It shouldn't have to be that difficult but trying to pick the perfect color from those little swatches is just not that easy.

Painters and decorators suggest you buy a small amount of the colors you're considering. Your paint store should be able to mix them in any brand and any color. Once it's on the wall, it will be easy to determine if it needs to be lighter or darker or if it's completely wrong.

Take them home and paint a 2' x 2' area on the wall. If you're concerned about testing the colors on your wall, you can paint some sample boards that can be easily moved around to see how they'll look with the furniture, floors and other items in the room.

Instead of guessing what it's going to look like, you'll actually see how it looks during different times of the day, in natural and artificial light.

While $30 to $40 a gallon for paint may seem like a lot of money, the cost in time and labor to put it on the wall is even more. It's worth taking the time to test the color on the wall before you buy all the paint needed

Sooner is Better than Later

Buyers who have delayed purchasing a home due to concerns about what might happen to the tax laws affecting home ownership should feel comfortable about getting back in the market. The recent legislation passed by Congress and signed by the President continues to value homes as a favored investment.

For a summary of specific real estate provisions in the "Fiscal Cliff" bill, click here.

Whether the delayed purchase is for a home to live in as your principal residence or to use as rental property, taking action sooner is better than later.

Reasons to buy now:

1. The house payment with taxes and insurance is probably cheaper than the rent.
2. Rents will continue to rise making the difference even greater in the future.
3. Lock-in the principal & interest payment with a fixed-rate mortgage.
4. 30 year mortgage terms are available to most borrowers.
5. The mortgage interest deduction is intact for the majority of taxpayers.
6. The capital gain exclusion for principal residences up to $500,000 remains in place.
7. Prices are going up due to lower inventories and several years of low housing starts.

Contact me about any specific questions you have or information you need.

Get Your Offer Accepted

As the market shifts from a buyer's market, it's good to know how to improve your chances to have the seller accept your offer.

Once you decide on a home, don't waste time; write an offer and submit it as soon as possible. Competing with another buyer happens more frequently than you'd expect. Multiple offers are a seller's advantage but here are some tips to level the playing field:

• Realistic offer - don't give the impression you're trying to "steal" the property. Submit comparable sales that justify your offer.
• Pre-approval letter - this satisfies seller's biggest concern that an unqualified buyer will unnecessarily take the home off the market and the seller will lose other opportunities.
• More earnest money - it shows you're serious and makes the seller feel like the contract will actually close.
• Minimize contingencies - from a seller's standpoint, each contingency is one more reason why the sale won't go through. They feel the home is "off the market" and they're in limbo.
• Shorten inspection period - your agent can help you set a reasonable date but let the seller know you're willing to close prior to that if possible.
• Write a personal letter to the seller telling them why you want their home - this can be the emotional connection to the seller that makes the difference in you getting the home.

A seller wants to feel confident that the offer they accept will actually close so they can plan for their next move. Following tips like these can definitely affect negotiations and help put together an offer that is more likely to be accepted.

Resolutions

After spending the holidays with family and friends, this is a time of the year to start thinking about changes to make in our lives, both personal and in business.  We wanted to share one of ours with you.

Our goal is to become your REALTOR® for life.  We want you to think of us first when you need to buy or sell and that you’ll recommend us to your friends too.  That kind of trust has to be earned and we’re committed to helping you be a better homeowner even when you’re not buying or selling.

The strategy is simple.  A well-informed homeowner will make better decisions.  We’ll periodically offer information through articles and social media on a wide variety of home-related topics like maintenance tips, tax law changes, financing suggestions, insurance, equity building strategies, and rental property investments. 

Please contact us if you need a recommendation on a service provider.  Our experience has built a list of reputable and reasonable contractors that you can rely upon.  When you have any kind of home-related questions, I hope you’ll have the confidence to call us.

Happy New Year.  We sincerely look forward to helping you or your friends.

Selling Luxury Homes Today

If You’re In The Market To Sell Your Saint Louis Luxury Home , You Probably Feel You Can’t Catch A Break.
Nearly Five Years Into The Housing Bust, When Many Experts Thought The Real Estate Market Would At Least Have Stabilized, Sales And Prices Are Still Dropping In Most Of The Country. You Can’t Count On Things Turning Around Soon, Either. It Would Take 8.6 Months To Clear Out The 3.5 Million Existing Homes Listed Today.

Put Part Of The Blame On Stiff Competition: Foreclosures And Short Sales, “It’s Dreadful Out There For Sellers,” Says Patrick Newport, A U.S. Economist At Forecasting Firm IHS Global Insight. It’s Not Enough To Show Buyers Your House Is A Deal: You Have To Convince Them It’s A Total Steal. That Means Slashing Your Price, Bringing In A Pro To Pretty It Up, And Creating A Killer Website For Your Home.

Here’s How To Do It Right. Slash Your Price, Big Time
 Sellers Are Still Loath To Accept The Extent Of The Toll The Bust Took On Their Homes’ Value, Says Tara-Nicholle Nelson, Consumer Educator For The Housing Website Trulia.Com. Many Also Give In To The Temptation To List The Property Above Fair Market Value To See What Happens. Big Mistake. About A Quarter Of Sellers In The Past Year Initially Listed Too High And Were Forced To Knock The Price Lower, According To Trulia.Com. Even In Cities That Have Held Up Well, Such As Charlotte, 25% Of Sellers Resort To At Least One Price Cut, And Often Two. Think You Can Always Drop The Price If Your Home Doesn’t Sell? Bigger Mistake.

The First 30 Days On The Market Are The Most Important. 
That’s When Your Place Attracts The Most Attention And Gets The Most Showings. The Result: You Often End Up With Less Than You Would Have If You Priced It Right To Begin With, So Get Aggressive Right Out Of The Gate.

Undercut Your Competition.
In Normal Times Listings Of Similar Properties In Your Area Would Give You A Good Sense Of What Your Home Might Sell For. Today There’s A Big Gap Between What Sellers Want And What Buyers Are Willing To Pay. Instead, Figure Out What You Can Realistically Expect To Get By Asking Your Realtor To Show You What Houses Similar To Yours Have Sold For In The Past Three To Six Months. If More Than A Couple Of The Comparable Properties Were Foreclosures Or Short Sales, Look Closely At The Photos And Descriptions Of Those Former Listings. Distressed Homes Should Be Included In Your Comps If They Are In Move-In Condition, Once You Have A Handle On Your Likely Sale Price, List Your Home A Bit Beneath That. You Don’t Have To Undercut By Much To Attract Attention, Because That Price Will Probably Still Be About 10% Or 15% Below What Other Homes Are Listed For. Even If You’re Competing With Lots Of Foreclosures And Short Sales, Your Price Should Generate Enough Interest To Attract More Than One Bidder, Pushing Up The Final Price To Where It Should Be. Take Out The Ax. No Bites Within 30 Days? Make A Big Move.

When A Property Sits, People Start Thinking It Must Be Listed Too High.
To Stimulate Interest, Make A Giant Cut — As Much As 10% Of The Asking Price, And Even More In An Area Where Prices Are Still Falling. That Should Be Enough To Warrant A Second Look From Buyers Who Passed The First Time, And To Bring In A New Pool Of Potentials Who Are Hunting For The Right Home. Play Hardball. It’s Okay To Reject Low-Ball Offers If A Buyer Won’t Budge. But If A Buyer Is Willing To Negotiate, Push Aside Feelings Of Anger Or Insult And Start Counter Offering Ideally You’ll Be Able To Negotiate Within $10,000 To A Couple Hundred Thousand And Even A Million Of An Acceptable Offer. Then,

Using Incentives Can Make It Easier To Reach An Agreement
For Example, If Your Buyer Refuses To Dicker, You Might Offer To Leave The Furniture, Tv‘s, Appliances, Even A Car Behind. Or Maybe You’d Rather Take The Reduced Price But Have The Buyer Agree That You Take 60 Days, Not 30, To Move Out. Remember This Is Something That Should Be Negotiated Once The Initial Offer Is On The Table Not Before. Always Be Open To Negotiation And Counters Because Without A Counter The Deal Will Never Get Done. Also When Someone Makes An Offer They Want The Home And Are Already Emotionally Attached To The Property – Make It Happen. Hire A Stager, Hire A Cleanup Crew, Trim The Hedges, Cut The Grass There Are People Who Want To Sell, And There Are People Who Have To Sell.

Veteran Real Estate Brokers Interviewed Say That Proper Staging Can Speed The Sale And Often Increase The Price Too. The Key Is To Get It Done Right.
Start With An Open Mind. Staging Demands A Psychological Shift That Many Homeowners Find Challenging: Thinking Of Your House Not As Your Home But As A Set. That Means Scrubbing Away Evidence That You Actually Live There. Your Goal: The Homey Yet Impersonal Look Of A Pottery Barn Catalogue. Find The Right Stager. Get Names From Realtors Or At Realestatestagingassociation.Com, And Then Review The Stager’s Online Portfolio Of Before-And-After Photos. Next, Call Homeowner References And Ask How Fast Their Homes Sold After Staging And Whether They Think The Work Helped. Establish A Budget And Ask The Stager To Work Within It. Stagers Typically Charge $150 To $400 To Walk Through Your Home And Give Recommendations For Each Room. You Can Then Execute The Plan Yourself Or Hire The Stager To Do It For An Hourly Fee, Usually $100 Or So, Plus The Cost Of Any New Paint Or Furnishings. If You Make Big Changes, Costs Can Add Up — But Can Often Make A Huge Difference Using What Homeowners Already Have These Days It’s Going To Take Far More Than A FOR SALE Sign In The Front Yard And A Spot On The Multiple-Listing Service To Get Potential Buyers In The Door. That Means Getting The Word Out In A Creative Fashion — And Finding A Realtor  Who Is Willing To Do The Same.

 “The More Eyeballs That Get On The Listing, The Better,” Says Katie Curnutte Of The Real Estate Information Website Zillow.Com. To Do That, You Need A Multipronged Marketing Plan Of Attack. Create A Great Site . About 90% Of Buyers Begin Their Search On The Internet, According To The National Association Of Realtors. Make Sure Your Home’s Online Presence Has A Dozen Or Two Photos: Having 20 Instead Of Five PhotosWill Almost Double The Number Of Hits You’ll Get, According To Zillow.Com. And Have Professional Pictures And Virtual Tours On Every Site. Pictures Will Get The Buyers Through The Door. Throw Money At Them. Incentives Can Perk Buyers’ Interest Just As Much As Price Cuts, Says Matt Brown, Director Of Business Development At ForSaleByOwner.Com. In Fact, Many Buyers Will Agree To A Higher Price If Their Upfront Costs Are Lowered, Since They Often Run Short On Cash. If You Can Afford It, Offer To Cover The Buyer’s Closing Costs Or Pay The First Year’s Property Taxes Or Condo Or Homeowner Association Dues. However, Those Freebies May Be Practically Standard, Particularly In Areas Rife With Distressed Properties. Be Aware, Though, That You Must Disclose Any Such Gifts Or Payments When The Offer Is Agreed On, And Some Lenders Will Not Approve Them. If So, You Might Have To Find Another Incentive That The Bank Doesn’t Object To. Showcase Super Condition. Yes, Some Buyers Are Hunting For Foreclosures In Rough Shape That They Can Nab For A Song. Yet Just As Many Shoppers Don’t Want — Or Don’t Know How — To Put In That Sweat Equity.

So Hire An Inspector To Identify Every Problem With The Home, Even Seemingly Minor Issues Such As Dripping Faucets, And Fix Them. “If An Outlet Doesn’t Work, Why Get The Buyer Wondering What Else Is Broken. Tell Your Realtor To Give Anyone Who Tours Your Home A Copy Of The Inspection Report And Your List Of Fixes. Spread The Word Online. Having Your Home Listed On A Major Website Like Realtor.Com Isn’t Enough. Ask Your Realtor If You’ll Get An “Enhanced” Listing On The Site, Where Your Home Gets Top Promotional Billing. Many Realtors Will Create A Website Just For Your Home. You Also Want To Get Your Listing On Alternative Sites Like Craigslist, Facebook, Backpage, Trulia, Postlets, LuxuryHomes.Com, And Any And Every Site Offering Real Estate.  Print ads such as Ladue News, Town & Style, STL Today will reach more buyers.

Stay Away — Far Away
In Better Times You May Not Feel Obliged To Drop Everything To Accommodate Prospective Buyers’ Schedules. Today, If Buyers Can’t Get In On Their Time, They’ll Skip It. So Be Prepared To Show A Perfectly Clean Home At A Moment’s Notice. And Disappear (Along With Your Dog, If Possible) For All Showings And Open Houses So That Prospects Can Imagine Themselves In Your House — An Impossible Task When Your Family Is Vegging On The Couch.

Keep A List Of Must-Do Chores
Including Emptying Wastebaskets, Filling The Dishwasher, And Making The Bed And Walked Out Every Morning With The Place Spotless. On The Weekend She Holed Up At A Local Mall. “Every Time I Thought I Could Go Home, A New Person Wanted To See The House,” Recalls McCoy. But A Few Extra Hours At The Mall Paid Off In Spades. In Just A Few Days McCoy Had An Offer For Her Home — For The Full Listing Price.